I got the pleasure of working with this brand from the very beginning. Building a whole branding package that will accompany the brand. Melv is a small business selling lace bralettes that are made to each woman's specific measurements.
We started off with the logo. I wanted the logo to reflect the values of the brand - feminine, delicate and soft.
In terms of the colors - we chose a cream with a dark grey. A color combination that felt powerful yet still feminine without using the obvious red or pink.
Next up, we wanted to create an icon that could be used in unison with the typographic logo as well as on its own. I wanted the icon to "speak the same language" as the logo in that the lines flow into one another and are varied in width, as well as feminine and soft. This icon is created by using three circles that when placed together create an amorphic rose.
We created another variation of the typographic logo which was later used on the actual bralettes.
Some instagram posts and photos:
